The Product Strategy Sprint

Make your product your competitive advantage

with Gibson Biddle

April 8-16, 2024

1-week sprint

Welcome to the Product Strategy Sprint

Great product strategy is easy to spot and hard to do. Gibson Biddle will teach you a step-by-step process to build a product strategy that captures and retains customers, beats the competition, and drives profit for your firm. You’ll learn how to put that strategy into action by establishing product metrics, brainstorming initiatives that will make an impact, and setting your roadmap.

Module 1

Teams with a strong product strategy build products that create value for customers, drive profit for your company, and communicate an inspired vision for the future. You will learn two frameworks to develop, prioritize, and measure high-level hypotheses.

Using Gibson's DHM framework, you'll learn how to design products that are delightful, hard-to-copy, and margin-enhancing.

GEM Framework: The Product Strategy Sprint

Lesson 2: The GEM Framework

Gibson will teach you how to prioritize three key metrics: growth, engagement, and monetization.

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Module 2

You’ve done the heavy lifting to build your high-level product strategy. Now it’s time to execute. You will learn to create a measurable plan and roadmap that can be used to build cross-functional alignment.

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Case study library

Check out the videos in our case study library to see the course content applied to a company. It’s a great way to cement your learnings and prepare to complete your project.

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Life lessons

Watch Gibson Biddle's life lessons to thrive in your professional career and personal life.

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Sample 1-week Sprint Calendar

Section courses are built around the tight schedules of busy, full-time professionals.

Mon

Tues

Weds

Thurs - Pre Sprint

Meet your TA and cohort

Fri - Pre Sprint

Watch a welcome video from your professor

Mon - Sprint week

Watch your day 1 lesson content

Tues - Sprint week

Watch your day 2 lesson content

Weds - Sprint week

Thurs - Sprint week

Attend a project workshop hosted by your TA

Fri - Sprint week

Mon - Post Sprint

Submit your project

What to look forward to

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Professor and TA interaction. Our world-class professors and teaching staff are here to help you make the most of the experience.

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Lifetime network. Connect with professionals from 60+ countries and across industries to gain fresh perspective from like-minded leaders.

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High-impact project. Apply the frameworks and strategies from the sprint to a real problem at work.