Welcome to Data Storytelling
When you’re presenting data, don’t bore your audience with a dull spreadsheet or a PowerPoint full of platitudes. TikTok data leader Sarah Evangeline Norman will teach you how to use data to create a compelling story with visualizations that bring your analysis to life.
The Know-Go-Grow framework is a three-step process to craft a persuasive, data-driven story. Learn the mechanics and power behind this framework.See more →
“Know” is the first step of the framework. It’s all about communicating the magnitude of the problem or opportunity. Learn to give your audience context in your data story.See more →
“Go” is the second step of the framework. This is where you make your ask. Think allocating budget or greenlighting a project. Learn to recommend action in your data story.See more →
“Grow” is the third step of the framework. You bring your story home with the impact. Learn to explain what your audience stands to gain.See more →
You have your story. Now, how do you communicate it to your audience? Learn to bring your data-driven story to life with the right visuals and charts.See more →
A little style goes a long way. Learn tips and tricks to make your visuals clear and compelling.See more →
Workshops at Section
Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort